Amazon Live enables sellers to showcase products in their carousel with live video, product highlights, live promotions, and chat to engage audiences during streaming.
In today's highly competitive Amazon marketplace, influencer marketing is rapidly emerging as a go-to promotional strategy. The main power of this approach? The reciprocal benefits it affords both brands and influencers.
Amazon Live is a platform that mixes a Twitch-like interface with user-made QDC-style content. It allows sellers to livestream themselves and their products to followers and has huge potential to drive sales. But is it really worth it for Amazon sellers?
