Broad Match, Phrase Match, and Exact Match. Match types allow Amazon sellers to fine-tune which shopper search terms their ads may be eligible to be shown against.
Click-through rate (CTR) and conversion rate (CVR) continue to stand as the titans of search metrics. But what are CTR and CVR, and how can you best optimize them for your Amazon business?
A successful Amazon product launch can make or break your business. To ensure a winning product launch, you need a well-planned strategy that includes research, marketing, and optimization.
